Let’s admit it, we all believe we can research our own purchasing decisions with the help of Google and rely less on companies to guide our decisions. But are we all crystal clear on what our prospects can find out about us online? Do we do enough to ensure we have lots of great content visible in key searches about our business? In the video, I talk about this in terms of someone looking to buy a franchise, but of course, this remains relevant for any product or service.
