Welcome to Whiteboard Weekly number 17. This week we're going to look at websites versus landing pages for online marketing. So what's the difference? Where do people use landing pages? Watch the video below, to find out more. If you need help with your Landing Pages...

In this week's episode of Whiteboard Weekly, Adam Lovelock discusses how you can create content for your franchise recruitment marketing. He goes through the main different types of content you can create for the best possible results. If you have any questions for...

This week Adam is looking at voice marketing, the future of franchise recruitment marketing. Last week he spoke about how he's doing a video series on some of the key technologies coming in which he thinks are going shape the future of franchise recruitment marketing....

In this week's episode of Whiteboard Weekly, Adam discusses subject lines for your email marketing. There's some great tips on here to make sure your emails get read. With a background in email marketing with Astonish Email, Adam really is the expert in all things...

It is almost certain that every new franchisee would’ve turned to Google (other search engines are available) at some point in their decision-making process. Whether it was to research opportunities or to seek further information on specific franchises. So how do you...

In this week's episode of Whiteboard Weekly, Adam Lovelock discusses the franchise recruitment climate as we begin 2019 and what we can expect over the course of the next 6 months heading into Brexit. If you have any questions about franchising or franchise...

In this Whiteboard Weekly, I look at the latest statistics, and how the normal September leap in franchise related interest hasn't materialised, so far this Autumn. It’s a tricky time for franchise recruitment. With so much uncertainty around, and a strong job market,...

In my last video, I provided some tips to help you create your own video content (Link Below). This week I am going to discuss when you should hand-over to professional videographers, when creating your video marketing. I also provide a few tips to help you find the...

I am often asked questions like - How do you create videos? Should we use a professional? How can I shoot my own video content? So this weeks video gives some useful tips and advice on shooting your own video content. And in Whiteboard Weekly #10, I will discuss the...

In this video, I discuss ‘keep warm’ emails, a simple and cost-effective tool to keep in the front of your prospects mind for the long-term.  

Last week I spoke about the important role video now plays in building relationships online, especially in franchise recruitment marketing. This week I go a step further and introduce some ideas for videos you could create.  

Video marketing has exploded, and is only going to continue to grow in the coming years. This is especially the case in franchise recruitment marketing, where it allows you to start building relationships with prospects online, without being in direct contact with...