Insights from the PR Industry

Can the franchise industry benefit from the type of content the PR industry are publishing? Just as we see spikes in Google searches, there are spikes in the type of content journalists – on and off line – produce. The journalism trends below, show the types of...

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Whiteboard Weekly #32 – Native Communications

Whiteboard Weekly #32 – Native Communications

Communication has changed immensely, and continues to do so all the time. But how often do you adapt how you communicate with your prospects? Most businesses still rely heavily on phone calls and email, and I’m guessing you do too. Whilst these are still valid...

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Whiteboard Weekly #31 – It’s all about Attention!

Whiteboard Weekly #31 – It’s all about Attention!

The pace of change in technology, the way we communicate and how we consume content has never been faster! This change is leading to an almighty battle for the ‘Attention’ of our prospects and clients as their behaviors change and develop. It is essential in this...

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Inside Coconut: Episode 3

Inside Coconut: Episode 3

Welcome to Episode 3 of #InsideCoconut, the first episode of 2020! This month we’re focussing on our event, held in November last year, Franchise Fest 2019. The event was a fabulous success, with some wonderful speakers and brilliant evening entertainment. We had an...

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Whiteboard Weekly #29 Your Prospect’s Journey

Whiteboard Weekly #29 Your Prospect’s Journey

Welcome back to the first #WhiteboardWeekly episode of 2020! This week Adam talks to us about understanding your prospect's journey. Whatever products you're selling, whether it's B2B or B2C, you need to evaluate who they're going to use, what your competitors are...

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Whiteboard Weekly #28 Franchise Recruitment Update

Whiteboard Weekly #28 Franchise Recruitment Update

As we say goodbye to 2019, Adam Lovelock gives us an update on how the landscape of Franchise Recruitment is looking. Adam covers issues of uncertainty, the political climate and what we can expect from 2020. If you have any questions please leave a comment below and...

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Whiteboard Weekly #27 Repurposing Content

Whiteboard Weekly #27 Repurposing Content

In this episode of #WhiteboardWeekly we join Mark Harman from Red Book Productions as he discusses repurposing video content. From creating one video and turning it into loads of smaller bits of content, to turning a few videos from your franchise conference into...

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Inside Coconut: Episode 2

Inside Coconut: Episode 2

We're already at episode 2 of Inside Coconut, where you join us at Coombe Abbey near Coventry for the planning of Franchise Fest 2019. Adam, Laura, Helen and Mark head to the venue to make sure everything is set for the 20th November. This year at Franchise Fest we're...

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Inside Coconut: Episode 1

Inside Coconut: Episode 1

Inside Coconut is a monthly video series following the Coconut Creatives team behind the scenes. This first episode covers our summer training session where we discussed our company values. We wanted to create some new values that the team could really live...

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