Director of Coconut Media shortlisted for EWIF Award

Coconut Creatives is pleased to announce that Sally Butters, Director of Coconut Media, has been shortlisted at the 2013 Encouraging Women Into Franchising (EWIF) Awards. She is a finalist for the Merry Maids Award for Woman Service Provider of the Year Award. Sally...

Finding your perfect franchisees is not as easy as it sounds

Many franchisors jump in and allocate their franchise recruitment marketing budget without taking the time to really understand their ideal franchisee profile, causing long-term problems, says Sally Butters, Director of Coconut Media. Whether you have a brand new...

How videos can be a powerful tool to promote your franchise

Videos are a not only a great tool to allow customers, franchisees and prospective franchisees to see the human side of your business, they also feature your messages in a digestible manner, says Sally Butters, Founding Director at Coconut Media. Videos have become an...

10 top tips for writing a case study

When you’re looking to recruit franchisees, it’s important to make your business something prospects can relate to. A key way of doing this is by publishing case studies so that prospects can see what the people who have chosen your franchise have to say about their...

Start the preparation for a successful 2013 NOW

Many franchisors find the task of planning the next steps in their franchise recruitment a daunting task but with just a few simple steps you can lay the groundwork for another successful year, says Sally Butters, Director of Media at Coconut Creatives. October...