Finding your perfect franchisees is not as easy as it sounds

Many franchisors jump in and allocate their franchise recruitment marketing budget without taking the time to really understand their ideal franchisee profile, causing long-term problems, says Sally Butters, Director of Coconut Media. Whether you have a brand new...

10 top tips for writing a case study

When you’re looking to recruit franchisees, it’s important to make your business something prospects can relate to. A key way of doing this is by publishing case studies so that prospects can see what the people who have chosen your franchise have to say about their...

Start the preparation for a successful 2013 NOW

Many franchisors find the task of planning the next steps in their franchise recruitment a daunting task but with just a few simple steps you can lay the groundwork for another successful year, says Sally Butters, Director of Media at Coconut Creatives. October...