A Strategy for Local Food at The Stocks Inn
Coconut Creatives seems to be attracting clients with a strong ethical stance. Maybe because they can see we really care about making a difference to their business. The Stocks Inn pub in Furzehill, Dorset was no exception…
However, many recent projects have a very serious undertone and we hope that by helping these companies achieve their goals, we’ll also be supporting and advancing awareness of the issues they are so passionate about.
An identified ’people issue’ today surrounds diet and fitness. This is not just due to lack of physical activity, but the increasing temptation to eat naughty foods! Now, everyone knows how nice chocolate can be, or curry on a Saturday night. But for many people, fast food has become more than an occasional treat, what’s more, its hassle free and cheap.
This in tern has damaged many local producers of good quality, natural foods as many have struggled to stay in business under the shadow of empires like McDonalds and KFC and of course the supermarkets convenience and economies of scale.
Coconut Creatives latest marketing adventure took the shape of turning one down trodden, mass microwave, slash, frozen meal pub into an up market, locally respected establishment providing high quality meals using entirely local produce – supporting all the local little suppliers!
By thinking ‘outside the box’ partnerships and friendships were established with small local producers, to enable a magical transformation for The Stocks Inn to become a classy, caring and sharing type place.
If you want to take advantage of their all day Sunday Carvery you’d better book a fortnight in advance and start queuing at 10am! And I can say for sure that their exotic food night is definitely an eye opener!