With the worst winter for decades predicted for 2013, you might think that ice cream sales are likely to fall throughout the winter winter warmers 13months. However, the new range of Hot Treats at Baskin-Robbins, now available all year round, mean that you can continue to enjoy ice cream without feeling too chilly. The Hot Treats range consists of a variety of hot desserts accompanied by your favourite ice cream flavours.

In preparation for this winter, Baskin-Robbins have added two brand new treats to the range. Buttermilk brownies and sticky toffee pudding will be joining the existing range which already includes:

  • Brownie
  • Waffle
  • Chocolate fondant
  • Rockslide brownie.

For 65 years Baskin-Robbins has been creating irresistible treats to make you smile and feel good. The Baskin-Robbins franchise opportunity offers rewarding potential. Since their foundation in 1945 they have introduced over 1,000 unique, fun and much-loved ice cream recipes, frozen drinks and ice-cream cakes. To make sure that their customers keep coming back and can discover new flavours to suit their personality on a regular basis they employ a dedicated team of chefs who explore new flavour trends and create new recipes as well as innovative new products for the ice cream market.

“The Baskin-Robbins ice cream parlour concept is fun and unique, I love the fact that there are 31 different flavours of ice cream, including fat free, sugar free and yogurt varieties available, so there is something for everyone – even those on a diet!” explains Franchisee Prem Gotru.

Baskin-Robbins are constantly updating their products to keep them interesting and more appealing than their competitors’ products. In a market with such strong competition as the ice cream market, incremental product innovation is key to establish and maintain a substantial competitive advantage. Additionally, incremental innovation, if executed properly, offers distinct advantages to franchise businesses as changes can be operationalised quickly by franchisees.

Baskin-Robbins employ a dedicated teams of chefs who explore new flavour trends and create new recipes as well as innovative new products for the ice cream market such as fondue and crepes. These new recipes and products are then tested using focus groups in the US whilst also being evaluated by franchisees in the UK.

As a result of their excellent process of incremental product innovation, Baskin-Robbins is at the forefront of offering a variety of products that meet various consumer needs across all seasons.

This press release has created wide spread coverage on franchise related websites and social media. To find out how Coconut Creatives can help you generate great PR why not contact us!