Sally Anne Butters, Director of Media at Coconut Creatives, points out important content franchise prospectuses should contain.

You know you want a holiday in Portugal in a private villa so you go online, narrow your search down to three places – your dates are available and they have some good reviews – so you ask them to send you brochures. They arrive and are full of wonderful photos of the villa and surrounding area, so you decide on the mid-range priced one.

Three months later you arrive to find that there are roadworks going on just outside your villa waking you up at 7am every day. You always had that niggling feeling in the back of your mind that this might happen.

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