This month, Liverpool Football Club (LFC) have announced a multi-year partnership with the Dunkin’ Brands group, making Baskin-Robbins the official provider of ice cream to the club.
“We’re delighted to be joining forces with Dunkin’ Brands, one of the world’s most iconic names. Dunkin’ Donuts will be our official tea, coffee and bakery provider and Baskin-Robbins will be our official ice cream provider, we welcome both to the LFC family,” says Billy Hogan, Liverpool’s chief commercial officer.
This news follows announcements that the Dunkin’ Brands group are planning to open between 685 and 800 new stores worldwide in 2014 which is great news for Baskin-Robbins’ franchisees. This expansion worldwide will provide franchisees with even greater brand recognition both locally and nationally and help to bring in even more business.
“We believe a major contributor to our strong year-over-year growth is the disciplined approach we consistently take to improving franchisee economics,” says Chairman and CEO of Dunkin’ Brands, Nigel Travis.
Baskin-Robbins is the world’s largest chain of ice cream speciality stores operating in a market worth $1.8 billion. Since 1945, Baskin-Robbins have introduced over 1,000 unique, fun and much-loved ice cream recipes and frozen drinks including our famous ice-cream cakes. Baskin-Robbins stores continue to be popular as their products are an affordable treat for families and they sell in excess of 300 million scoops of ice cream each week across 6,700 stores in 50 countries.
Baskin-Robbins already have 100 stores in the UK and are now offering opportunities to investors with a minimum of £300k liquid capital to develop a multi-store portfolio. A typical area containing 5 stores has the potential to turnover £1 million in the first full year of trading with EBITDA of 10-15%.
This press release has created wide spread coverage on franchise related websites and social media. It will also be included in upcoming print publications. To find out how Coconut Creatives can help you generate great PR why not contact us!