Videos are a not only a great tool to allow customers, franchisees and prospective franchisees to see the human side of your business, they also feature your messages in a digestible manner, says Sally Butters, Founding Director at Coconut Media.

Videos have become an essential marketing tool in the franchise industry. They are in most cases relatively easy to make, can drive sales for your franchisees and attract new franchisees to your network. However, as with any other marketing activity it is important to understand what your customers or prospective franchisees want to see and what information they are after.

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