Marketing involves anything you do to promote and expand your business; including market research, advertising, publicity, sales and distribution. Sally Butters, Head of Media at Coconut Creatives, suggests a few cost-saving marketing methods that you can implement if you are working to a tight budget.

Read the full article online here:  http://www.franchiseexpo.co.uk/IndustryExperts_august_2012/How-to-market-your-business-on-a-tight-budget151.cfm