We recommend that every franchisor we work with develops a perfect pitch (or your elevator pitch) to let prospects know who they are and what they do. A perfect pitch will help you to quickly and efficiently tell prospects what’s involved with your franchise opportunity and how it could benefit them. The idea being that if you were stuck in a lift with someone for 30 seconds, how do you convey your most important messages in that time? It should act as the foundation for any copy that you write about your business. It includes your key messages that should be contained within all communications, whether it be in sales, through your website, networking, video, phone calls and any other introductory communications.
By developing a perfect pitch, you ensure that your whole team has a base to start from when trying to communicate about your franchise opportunity. It also means that they’re all on the same page and providing your prospects with exactly the same message.
The work we undertake in creating a perfect pitch for our clients is based on our own extensive work, NLP techniques, and the psychology of the UK franchisee decision making process. The vital factors are the four stages of engagement:
- Clarity
- Credibility
- Relevance
- Believability
The creation of a perfect pitch will allow you to ensure that all of the communications used throughout your recruitment process and marketing are consistent. ‘Create once use many times!’; your perfect pitch can be used in all of the communications you have with prospects, from press releases, newsletters and editorial to emails and phone calls. It helps to give you, your team and your prospects clarity around what you do.
As you liaise more and more with you prospects, you will identify which key messages are important to them and you should use this first-hand information to tweak your current messaging or incorporate new messages. We also highly recommend that you research your existing network and find out more about what motivated them to join your franchise and try to incorporate these messages into your perfect pitch in order to attract more of the same people to your network.
Contact us to find out more about how to create a perfect pitch for your business.