Many franchisors jump in and allocate their franchise recruitment marketing budget without taking the time to really understand their ideal franchisee profile, causing long-term problems, says Sally Butters, Director of Coconut Media.

Whether you have a brand new franchise opportunity or you have a 100-strong network, taking time out of your everyday workload to research and compile an accurate profile of what your perfect franchisees are like and how they behave during the franchise purchase journey is absolutely invaluable. This will save you a lot of problems in the future, as it not only gives you an insight as to where you should allocate your budget to generate franchise prospects for the best return on investment (ROI) but also ensures that you attract the right franchisees with the right messages and, therefore, successfully grow your network.

Click here to read the full blog post on Select Your Franchise or visit our services section to find out how Coconut Creatives can help you identify your perfect franchisees!