Providing your franchisees with adequate training in marketing will not only help them create a successful and profitable business, it will also benefit the whole franchise and aid you in your franchisee recruitment, says Sarah Carlile, Founding Director of Coconut Creatives.

Marketing is THE skill for business success but many franchisors fail to give their franchisees adequate training in marketing. Just imagine how much easier it would be for you to recruit new franchisees if you could show prospects that everyone in your franchise network is doing well!

Watch our Empowering franchisees for growth video and hear a few top tips on how you can help your franchisees to improve their sales and improve yours in the process!

 If you want to learn more, we run a whole workshop on this topic so ask us when the next one is or you can learn more about our Market Your Franchise programme offered to franchisees to help train them in marketing.