Coconut Creatives has teamed together with the Fleet Street freelancer, Linda Whitney, to offer press and media training to its clients. Linda, whose franchise columns have appeared in the Daily Mail for over a decade is now offering this unique training opportunity in a response to help combat media nerves, commonly suffered by business owners and managers. Linda will be offering ‘one 2 one’ training to help individuals understand what journalists are looking for.

“We are really excited to be offering these services to our clients and we can not think of a better person to deliver them, other than Linda,” explains Sarah Cook, founder of Coconut Creatives.

Packaged in a compact one-hour telephone conference with Linda Whitney:
·    A ten minute briefing session explaining how to prepare, what journalists want to know and how to relax before starting.
·    Then after a break for preparation, Linda will call again and conduct a ten minute mock interview, focussing on the kind of information journalists want from you.
·    Ten minutes of feedback, highlighting what comes across well and explaining how you can improve any area that needs polishing up.
·    Another ten minute interview allowing you to put into practice what has been learnt, followed by a final ten minute feedback session.

All interviewees receive a summary of the points made in the session by email within an hour of the session ending, which provides useful notes to refer back to in the future. The system has been on trial for a while and the response has been fantastic. The insight it has provided business owners and franchisors into the mysterious world of journalism is valuable.

“Anyone who undertakes this training will gain media communication skills that they can use for the rest of their professional career,” adds Sarah. “For just an hour on invested time, it provides a great result!”

Linda explains further “All business owners, franchisors and key staff will deal with the press at sometime. Getting it right can boost your business. Getting it wrong can have incalculable consequences.”

To find out more about media training with Linda Whitney, visit http://ishouldcoco.wpengine.com/services/press__media_training/ for full details.