Following the success of their presentation at the BFA Specialist seminar, the Power of Marketing, Coconut Creatives has been busy finalising their plans for their own series of workshops.

Founded by Chartered Marketers and experts in franchise marketing, while Coconut Creatives is the only marketing agency to be accredited by the BFA. The workshops are suitable for both new, inexperienced franchisors as well as those seasoned franchisors looking to refresh their franchise recruitment marketing.

The workshops will cover a wide range of topics and will be tailored specifically to the needs of each group. Topics will include how to start successfully with your franchise recruitment marketing, knowing your audience and how truly understanding your competition will give you a greater competitive advantage. Budgeting and implementing your marketing plan will also be covered. At each workshop there will be a range of guest speakers from key areas of the franchise industry, including the top ten tips from successful franchisors and creative ways to differentiate your marketing communication tools from that of your competitors.

Coconut Creatives has built a solid reputation for achieving fantastic results for their clients franchise recruitment goals. Hugh James, owner and director of Murcia Villas and Coconut Client, says “It was absolutely the right decision in the appointment of Sarah Cook and her team. Her knowledge and experience of the franchise market has resulted in the likely awarding of the second franchisee within four months of launching the franchise programme with two further likely candidates arriving in Murcia in the next 3 weeks!”

Coconut Creatives will carefully place franchisors together on courses so that there are no direct competitors attending on the same day. New franchisors will be encouraged to network with their Coconut workshop peers as additional support to each other, to swap hints and tips on growing their business through franchising.