One of the Coconut Creatives team, Sally Butters was invited to speak at an annual conference for franchisees recently. Held in Birmingham, the conference was attended by all the franchisees from Coconut client Spettro, a buildings insurance claims management company.
Sally has been working with Spettro since October 2007 on their franchisee recruitment campaign and with 21 franchisees now running 27 territories across the UK it was time for their first annual franchisee seminar. So, as one of the Coconut’s Marketing and PR specialists, she relished the opportunity to mingle with the Spettro crowd and deliver their session on marketing to improve their business.
“People who know me would laugh as they say that I am not lacking in confidence! I am used to public speaking from my experience with new business pitches, media relations and delivering talks to lectures theatres of 200 students so this was a very tame crowd!”
The day was a great success and feedback from the attendees included requests for the annual event to become biannual so the directors at Spettro will be looking forward to organising the next event soon!
Sally answers questions in the break!
Sally presenting at Spettro’s Franchisee Seminar