Whiteboard Weekly #34 – Using Video Marketing During COVID-19

Without even noticing, we have all become video marketers in the past few weeks! This may have only been a Zoom call with colleagues, but it shows that during this time, video communication is the number one way to deliver your message. I believe that the businesses...

Whiteboard Weekly #33 – Franchise Recruitment Update (COVID-19)

In my last franchise recruitment update in January, I spoke about how post-Brexit we could be seeing a better year for overall interest in franchising. Cleary the events of the last few weeks have changed any predictions made for this year! At this very moment, things...

Insights from the PR Industry

Can the franchise industry benefit from the type of content the PR industry are publishing? Just as we see spikes in Google searches, there are spikes in the type of content journalists – on and off line – produce. The journalism trends below, show the types of...

Whiteboard Weekly #32 – Native Communications

Communication has changed immensely, and continues to do so all the time. But how often do you adapt how you communicate with your prospects? Most businesses still rely heavily on phone calls and email, and I’m guessing you do too. Whilst these are still valid...

Whiteboard Weekly #31 – It’s all about Attention!

The pace of change in technology, the way we communicate and how we consume content has never been faster! This change is leading to an almighty battle for the ‘Attention’ of our prospects and clients as their behaviors change and develop. It is essential in this...