#CocoQuickTip: Using video for franchisee recruitment

Using video in franchisee recruitment is becoming more and more essential. A multitude of recent research has recorded that in our ever-changing digital world, the average human attention span is now at eight seconds, down from 12 seconds in 2000. To put that in...

How to build authority

Demonstrating authority within your sector can be a very powerful tool. While establishing yourself as an industry expert may take some time, cultivating a reputation of authority for your brand will help you gain respect and develop trust with existing franchisees...

Empowering your franchisees for growth

Providing your franchisees with adequate training in marketing will not only help them create a successful and profitable business, it will also benefit the whole franchise and aid you in your franchisee recruitment, says Sarah Carlile, Founding Director of Coconut...

Keeping leads warm for franchise recruitment

Our second marketing workshop of the year took place last week and focussed on increasing franchisee conversion. Our delegates created their very own ‘keep warm’ campaigns using our famous techniques and heard from expert speakers on they can tweak their...