Demonstrating authority within your sector can be a very powerful tool. While establishing yourself as an industry expert may take some time, cultivating a reputation of authority for your brand will help you gain respect and develop trust with existing franchisees and can also help you recruit new franchisees!

When putting yourself as an expert in your field, it is important to build authority in a variety of different ways and to get your voice heard.

Watch our video to hear Sarah Carlile, Founding Director of Coconut Creatives to find out her top tips on building authority.