Using video in franchisee recruitment is becoming more and more essential. A multitude of recent research has recorded that in our ever-changing digital world, the average human attention span is now at eight seconds, down from 12 seconds in 2000. To put that in perspective, a goldfish’s attention span clocks in at nine seconds. So if you’re sharing content on your website and social media, you need to be using what we call “snackable” information and for this video is perfect.
Watch our #CocoQuickTip on how to create effective videos to use in your marketing.
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